Case Studies.

Real results from real clients. See how I help proven businesses convert ideal prospects into profitable customers.

SSRP Institute case study: Scaling a Healthcare Education Platform to $6M+ in New Revenue

SSRP Institute

Healthcare & Education2024–2026 · Ongoing
$6M+New Revenue Generated
9x+Return on Ad Spend
#1Google Ranking for Peptide Therapy Certification

How we turned a plateaued organic community into the #1 peptide therapy certification program on Google, with performance advertising, a full website rebuild, SEO dominance, and custom technology built from scratch. What started as an ads engagement became full fractional growth leadership.

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Rocky Brands case study: Record-Breaking Q4 Across Five Footwear Brands: eCommerce Revenue Up 56% YoY

Rocky Brands

Consumer & Retail / Footwear2025–2026 · Ongoing
+56%eComm Revenue Growth (Q4 YoY)
-20%eComm CPA Reduction (Q4 YoY)
13x+Blended eComm ROAS

How we scaled Google Ads across Rocky Brands' full portfolio to deliver a record-breaking quarter, growing eCommerce revenue +56% YoY while cutting CPA by 20% through account restructures, a platform migration, and a fundamental shift to performance-based budget allocation.

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The Original Muck Boot Company case study: Growing eCommerce Revenue +63% While Cutting eComm CPA by 21%

The Original Muck Boot Company

Consumer & Retail / Footwear2025 · 6 Months
+63%eComm Revenue Growth (H1 2025)
-21%eComm CPA Reduction (YoY)
8x+Blended eComm ROAS

How an account audit and comprehensive restructure turned underperforming campaigns into a 63% revenue lift, fixed a broken product feed, and earned us the remaining four Rocky Brands.

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CBUS Concrete case study: Scaling a Residential Concrete Brand from $0 to $300K in Year One

CBUS Concrete

Residential Concrete2025 · 9 Months
21%+Site Visitor to Lead CVR
8x+Google Ads ROAS
40%+Estimate to Booked Job Rate

How we built CBUS Concrete's entire performance marketing function from scratch (website, AI-powered scheduling and nurturing agents, advertising, and SEO), then ran it to a steady pipeline of residential concrete jobs and $300K+ in first-year revenue.

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Wind Bender Heating, Cooling, Plumbing case study: Increasing Annual Revenue +41% with Performance Advertising & SEO

Wind Bender Heating, Cooling, Plumbing

Local Home Services / HVAC & Plumbing2025 · 12 Months
+41%Annual Revenue YoY
~7xROAS from Google Ads

How we helped Wind Bender achieve nearly 7x ROAS on Google Ads and own geothermal search traffic in a competitive, PE-backed HVAC market.

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Taja AI case study: Reducing Customer Acquisition Cost on Google & Meta Ads

Taja AI

AI / SaaS2024 · 6 Months
-60%Customer Acquisition Cost
5x+Return on Ad Spend
-13%Churn Rate Reduction

How we reduced Taja AI's acquisition cost by 60% on Google & Meta with performance advertising.

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Harley-Davidson Motor Company case study: Driving Leads & eComm Sales with Personalized Customer Experiences

Harley-Davidson Motor Company

Consumer & Retail2023 · 6 Months
+30%Revenue per Email Campaign
+10%Leads per Website Visit

How we generated 30% more revenue and 10% more leads per H-D.com visit with personalized experiences.

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Fuego Leads case study: Quadrupling Response Rates with Automated Personalized Outreach

Fuego Leads

Insurance2020 · 18 Months
+375%Response Rate Increase
+40%Qualified Lead Volume
3.7xContact Rate Improvement

How we increased Fuego's lead engagement rate by over 700% and qualified lead volume by nearly 400%.

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