Growing Live Event & Digital Course Sales with Google & Meta Ads
How we grew the SSRP's training revenue by over $1.4 million with targeted performance advertising.
The Goal
The SSRP Institute, founded in 2020, had built an organic community of healthcare professionals. They wanted to accelerate growth through dedicated marketing — increasing attendance at quarterly live events and boosting revenue from membership programs and digital courses across summer, fall, and winter trainings.
The Results
In one year, the SSRP Institute generated over $1 million in new profit through advertising campaigns promoting live events, digital trainings, and membership. The partnership included site redesign, enhanced membership benefits, expanded course offerings, and marketing infrastructure enabling a 6-person team to achieve significant scale.
Key Actions
Customer Analytics
Identified high-intent, high-value customer segments and built lookalike audiences to find more healthcare professionals likely to convert.
Data-Driven Performance Campaigns
Achieved over 800% ROAS at scale across Google and Meta platforms promoting live events and digital courses.
Conversion Rate Optimization
Redesigned landing pages, increasing registration starts by 270% and completion rates by 60%.
Our Approach
Customer Analytics
We identified the SSRP's highest-value customers: doctors, clinic owners, telemedicine providers, and specialists in GLP-1s and hormone replacement therapy. Using lifetime value data, we built detailed audience profiles and lookalike segments on both Google and Meta to find more professionals with the same characteristics.
Data-Driven Performance Advertising
We audited the SSRP's existing ad accounts, established comprehensive conversion tracking, and launched campaigns targeting their ideal audience segments. The result: $1.13 million in event revenue with a return-on-ad-spend of over 800%. We systematically tested creative, messaging, and audience combinations to find what resonated with healthcare professionals.
Conversion Rate Optimization
We redesigned the SSRP's landing pages from scratch, focusing on clear value propositions and streamlined registration flows. Registration starts increased by 270% and completions by 60%. We also optimized their digital course funnels, growing course sales to $40k of new revenue each month at 500-800% ROAS.
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